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Max Mara Second Hand

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Max Mara was founded in 1950 in Reggio Emilia, Italy, by the lawyer and fashion-lover Achille Maramotti. He is said to have inherited his passion for fashion from his great-grandmother, the seamstress Marina Rinaldi.

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Last update on: 10/17/2018, 7:10 AM

The History

Count Max from near Reggio Emilia was known for his love of wine and also for his fascinating style, which is why Achille Maramotti took his first name and combined it with the abbreviation “Mara” of his own surname “Maramotti”, and created the concept of Max Mara. In the last 65 years, Max Mara clothes has been influenced by prize-winning fashion designers, such as Karl Lagerfeld, Dolce & Gabbana, Franco Moschino, and Narciso Rodriguez. However, these influences always stay in the background so that the brand can gain more recognition and attention in its own right. One of Achille Maramotti’s many clever strategies was successively expanding the Max Mara Fashion Group to include 35 original brands. His idea was to bring industrially-produced fashion in a haute couture look onto the market at affordable prices. The company still remains in the hands of the Maramotti family and is being driven forward by Achilles’ son, Luigi. Luigi shares his father’s values: quality, innovation, flexibility and creativity are the cornerstones of each collection.

The Collections

Max Mara stands for strong, fashion-conscious women who know what they want. The term “power dressing” is often used when referring to the label, which is reflected in the design of the collections, including Max Mara shoes and bags. The goal-oriented Max Mara customer wears precisely-worked fashion with clear cuts, in which she doesn’t feel over-dressed, but instead can be herself. Although experimentation is also allowed! Stylish mixtures of wool, tweed, leather, felt and fur in autumn, and soft, flowing fabrics with powerful colour accents in summer. The brand is especially revered for its timeless Max Mara coat designs, which stand for stylish luxury and classic features. Edgy cuts with broad shoulders, made from quality fabrics are typical of the style and represent high demands for quality. The Italian and international prêt-à-porter label has developed to become a globally-recognised brand over the last 65 years. It unites French design with traditional Italian style. The Max Mara Fashion Group also includes brands such as Sportmax, Weekend, I Blues, Penny Black, Marella, Pianoforte, and Max & Co.

Max Mara and the stars

The faces of the Max Mara marketing campaigns have included top models like Carla Bruni and Linda Evangelista, and Hollywood actresses such as Jennifer Garner. Amy Adams is the newest testimonial for the Fall/Winter 2014-2015 accessories campaign. Kate Middleton, Eva Mendes, Nicole Kidman, and Kim Kardashian are also loyal fans of the brand.

Art and Promotion

Every two years, the Max Mara Art Prize for Women is awarded in collaboration with Whitechapel of London. It serves to promote outstanding female artists. The Maramotti family has their own extensive art collection and displays the artworks in their original formats in Reggio Emilia. In the company’s own Retail Academy, Max Mara educates future employees and is thereby investing in the fashion empire’s legacy. Tradition, quality and sustainability par excellence!

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